Media Studies Department
The media studies aims to develop students' understanding of media, communication, and cultural influences.
Students explore various media forms, analyze messages, and develop critical media literacy. The department prepares students for careers in media, journalism, or further studies in communication, emphasizing the impact of media on society.
Tutors
Cg. Md Faris bin Hj Ahmad
Head of Department
Cg. Pg Mas Nani binti Pg Besar
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Media Studies
9607
Studying Media studies gives students a variety of future career directions and transferable skills for their next steps. Critical thinking, along with analytical and practical skills, is highly regarded and beneficial in many different professional and higher education contexts. Jobs directly related to Media could include Media Planner, Multimedia Specialist, Programme Researcher, Public Relations Officer, Film Producer and Social Media Manager. Other jobs where Media could be useful are Advertising Account Executive, Broadcast Journalist, Editorial Assistant, Event Manager or Market Researcher.
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Media Studies is a dynamic, exciting and challenging opportunity to develop your creativity along with collaboration, critical thinking, and research and communication skills. In learning about the media and its links with society, media studies empowers students to become active citizens who are critical and creative thinkers. Students need to understand the impact of the media and to appreciate its importance so they can become active decision makers in how they use and produce media.
COURSE CONTENT
Component 1 Foundation Portfolio
Students produce a media product from a choice of two set briefs – a film opening or a magazine.
They present evidence of the process of their work (research, planning and production) on an online blog. Students also reflect critically on their finished media product in a creative digital format of their choice, answering a series of set prompt questions.
Component 2 Key Media Concepts
This is an externally assessed written component which covers two areas: i) Section A: Textual analysis and representation. ii) Section B: Institutions and audiences. In Section A, candidates analyse a moving image extract in terms of technical codes and representation. In Section B, candidates study a specific media industry from a choice of: film, music, print, radio or video games.
Component 3 Advanced Portfolio
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Students build on the skills developed in Component 1 to engage with contemporary media technologies. They produce a media campaign through a combination of three media (video, print and website), selecting from a choice of set briefs and detailing the process of the planning, research and production of their work online, in a blog format. Finished products and creative critical reflection will also be presented on this blog.
Component 4 Critical Perspectives
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This is an externally assessed written component which covers two areas: i) Section A: Evaluation of production skills development. ii) Section B: Contemporary media issues. In Section A, students describe and evaluate their skills development in their production work from Components 1 and 3.
In Section B, students choose one topic and demonstrate their understanding of a contemporary issue through reference to a range of texts, institutions, audiences and debates.
ASSESSMENT & EXAMINATIONS
Components
Component 1 Foundation Portfolio
Coursework in which candidates work individually, or as a group, to produce a media product, digital evidence of the process of their work and a creative critical reflection.
Component 2 Key Media Concepts
2 hours written examination consisting of two questions.
Students to answer one question each from
Section A:
Textual analysis and representation (50 marks)
Section B:
Institutions and audiences (50 marks)
Component 3 Advanced Portfolio
Coursework in which candidates produce a campaign of media products, digital evidence of the process of their work and a creative critical reflection.
Component 4 Critical Perspectives
2 hours written examination consisting of two questions.
Students answer a two-part compulsory question from
Section A:
Evaluation of production skills development
(50 marks)
Students to answer one question from
Section B:
Contemporary media issues (50 marks)
Weighting
AS Level
A Level
50%
25%
50%
25%
-
25%
-
25%